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Korgi Compact Keyboards
Client: Korg/Westinghouse
Specs: Two Color
Objective: To create a new identity for a joint venture product.
Solution: Korg, one of the world’s most renowned developers of synthesizers, has joined up with consumer electronic guru, Westinghouse, to create a line of portable compact synthesizers. Because of their size and often spunky music, the brand was created as a pun inspired by the small Corgi dog breed and the company Korg. The mark is inspired by the patterns and intervals found on pianos and keyboards with a digital-
influenced logotype to reflect the technology. The ice blue color also represents the glassy sounds of electronic sounds produced by these instruments.
Specs: Two Color
Objective: To create a new identity for a joint venture product.
Solution: Korg, one of the world’s most renowned developers of synthesizers, has joined up with consumer electronic guru, Westinghouse, to create a line of portable compact synthesizers. Because of their size and often spunky music, the brand was created as a pun inspired by the small Corgi dog breed and the company Korg. The mark is inspired by the patterns and intervals found on pianos and keyboards with a digital-
influenced logotype to reflect the technology. The ice blue color also represents the glassy sounds of electronic sounds produced by these instruments.