Specs: 4x6in, four color front, one color back
Objective: To create a set of promotional club cards for a new electronic music nightclub in San Francisco using the themes of fire, air/water, and earth.
Solution: To create unique and interesting shapes, paper sculptures that echoed the properties of each element were created and photographed from various angles. Neon colors were chosen to reflect the culture of the primary audience and the high-
energy of the music featured at the club. The were also colored to stand out on the visually busy atmosphere of the San Francisco club scene.