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I Am Organic Campaign
Client: Stoneyfield Farm
Specs: Full color.
Objective: To create a campaign and materials to attract and inform college-age individuals to organic food and farming practices. The research, concept development and design was done as a group, with individual item production assigned to various members of the group. Each stage was presented to a hypothetical board of trustees.
Solution: A bold, whimsical and fun approach was deemed the most appropriate according to research conducted by the group in order to discover the tastes and trends of the target audience. The concept slogan “I Am Organic” was chosen to give the audience a sense of personal identification and inclusion in the organic food movement.
Specs: Full color.
Objective: To create a campaign and materials to attract and inform college-age individuals to organic food and farming practices. The research, concept development and design was done as a group, with individual item production assigned to various members of the group. Each stage was presented to a hypothetical board of trustees.
Solution: A bold, whimsical and fun approach was deemed the most appropriate according to research conducted by the group in order to discover the tastes and trends of the target audience. The concept slogan “I Am Organic” was chosen to give the audience a sense of personal identification and inclusion in the organic food movement.