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SFMOMA Retrospective Promo Poster
Specs: 11x17in poster, 6x9in postcards
Objective: To create a poster and postcard advertising a retrospective feature of three designers using a two color, type only solution that employs effective hierarchy.
Solution: To highlight the most important attention-grabbers, the title and the designers featured, they were highlighted with large scale and the only use of color in the type, respectively. Important information such as the location, date and time and ticket information are highlighted next so the viewer can find the info in a quick glance.
Objective: To create a poster and postcard advertising a retrospective feature of three designers using a two color, type only solution that employs effective hierarchy.
Solution: To highlight the most important attention-grabbers, the title and the designers featured, they were highlighted with large scale and the only use of color in the type, respectively. Important information such as the location, date and time and ticket information are highlighted next so the viewer can find the info in a quick glance.