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Spring Show Promotional Poster
Client: CSUS Department of Design
Specs:16x20in, two color.
Objective: To create a set of promotional posters for the Department of Design and the annual Spring Show. These posters competed against other students’ to be chosen for actual implementation and was in the top ten of 60 entries.
Solution: The Spring Show poster concept was inspired by a quote that I felt reflected our program and the visual solution was derived from extensive research on the audience (professional designers in the community and CSUS students) and the locations in which the posters would be hung. A clean approach with simple yet dynamic positive and negative shapes was chosen to stand out among the visual clutter seen in and around college campus post boards. Additionally, research of professional event posters yielded a majority of solutions that were clean, dynamic shapes.
Specs:16x20in, two color.
Objective: To create a set of promotional posters for the Department of Design and the annual Spring Show. These posters competed against other students’ to be chosen for actual implementation and was in the top ten of 60 entries.
Solution: The Spring Show poster concept was inspired by a quote that I felt reflected our program and the visual solution was derived from extensive research on the audience (professional designers in the community and CSUS students) and the locations in which the posters would be hung. A clean approach with simple yet dynamic positive and negative shapes was chosen to stand out among the visual clutter seen in and around college campus post boards. Additionally, research of professional event posters yielded a majority of solutions that were clean, dynamic shapes.